Start Your Business in Peoria

Start Your Business


One of the goals for our department is to be a hub of information for our business community, so please reach out to the Economic Development Department if there are any resources that are missing from the list below so we can add those to the website!

Business plans are made up of eight different sections, listed below. Preparing a business plan is important when wanting to pitch your business, apply for funding, and for overall business success!

1. Executive Summary

Briefly explain your business and plans for the future

2. Business Description

Describe your business and your product or service and explain how they are different from that of other businesses

3. Market Analysis

Identify your potential customers and describe your industry and competition

4. Organization & Management

Show how you plan to structure your business; introduce your management team and their responsibilities

5. Service or Product Line

Describe your product or service, including the features and benefits of your product or service

6. Marketing & Sales

Explain how you plan to market and sell your product or service to the potential customers you've identified

7. Finances

Show your current and projected financial status, including balance sheets, a cash flow statement, and revenue projections

8. Appendix or Supporting Documents